Fractional sales leadership for service businesses

Give your sales
a clear direction.

We align lead generation, your team and follow-up to build a sales system you can measure, manage and improve.

Review my sales situation Explore the options

A free initial conversation. We assess the fit and agree on the next step.

Javier García, founder of Supercrab — Javier García · FounderMeet Javier

Sales leadership in Iberia and Western Europe

Multi-site business and team management

Experience in sales and operations

The starting point

What needs to change in your sales operation?

We start with your business situation, then select the right intervention and tools.

We need more opportunities

We review your offer, acquisition channels and response process to connect marketing with opportunities your team can work on.

Explore how we can help

We have opportunities, but too few become customers

We examine sales conversations, proposals and follow-up. We coach the team and refine the process using practical measures.

Explore how we can help

Sales depends too much on me

We establish responsibilities, management routines and pipeline visibility. Choose advice or fractional leadership according to the scope you need.

Explore how we can help

Connected solutions

The capabilities we connect

We select what the engagement needs and bring it together in one way of working.

Fractional sales leadership

Advice, implementation or functional leadership, with agreed responsibilities and capacity.

Lead generation

Campaigns, your offer and sales response connected to assess opportunities and costs.

Sales training

Training, sales guidance and follow-up applied to the conversations your team has.

Websites and digital architecture

Websites, content and enquiry points connected to sales tools and follow-up.

Conversion journeys

Offers, pages and follow-up aligned to support decisions and identify drop-off points.

Sales automation

Integrations and follow-up rules with defined owners, alerts and running costs.

Illustrative sample

How thinking becomes practical work

Three illustrative samples to help you assess the approach: opportunity management, sales conversations and controlled automation.

An opportunity with a next step

A useful pipeline shows what has been established, who acts next and what decision each opportunity needs.

Stage	Progression criterion	Next action
To qualify	Need and fit not yet established	Discuss the context with the right person
Conversation completed	Need and decision process understood	Agree scope and required materials
Proposal presented	Scope, terms and questions reviewed	Agree a decision meeting or date
Decision	Response and reasons recorded	Prepare onboarding or close the opportunity

In an engagement, owners, dates, value and evidence are added according to the client's process.

An objection that helps you understand

Sales guidance helps people listen and decide how to continue without turning the conversation into a rigid script.

Illustrative situation: the customer considers the proposal expensive.

Understand

Which alternative or scope are you comparing the proposal with?

Clarify

Review what is included, what it addresses and which difference matters to the customer.

Agree

Assess a viable scope or a specific next step without promising an outcome outside our control.

An automation with a clear owner

The workflow connects repetitive tasks and surfaces exceptions so someone can resolve them.

An enquiry arrives
Required data is checked
The CRM record is created or updated
An owner and next action are assigned
The authorised response is sent
Errors and special cases are sent for review

The channel, contact rules, permissions and limits are defined for each project.

An example created to show how we work. It does not represent a client engagement, client data or client results.

A clear process from the start

Initial conversation

We discuss your business, the need and the fit. This conversation is free and does not include a full audit.

Working outputAn agreed next step.

Diagnosis and scope

When data or materials need detailed review, we define a paid diagnostic engagement. We identify priorities and specify the work to commission.

Working outputFindings, priorities and a scope proposal.

Implementation

We put the agreed improvements in place: processes, tools, content or training. Each action has an owner and a review criterion.

Working outputUsable deliverables and defined owners.

Review and development

We review activity against the available measures and decide what to retain, change or expand. Ongoing work depends on the option commissioned.

Working outputDecisions, next steps and follow-up.

Explore the process and responsibilities

Engagement options

Choose the level of involvement

The difference is the responsibility we take on. The final scope is adapted to your situation and agreed in writing.

Ongoing support

Commercial Advisory

From€500/month

Sales advice and oversight. We review priorities and results while your team retains responsibility for management and execution.

Weekly review meeting
Review of metrics and opportunities
Action prioritisation
Follow-up on agreed actions

Scope and responsibilities

For businesses with an existing sales operation that need structured external advice. Execution and team management remain with the client.

Discuss Commercial Advisory

Recommended

Growth Partner

From€1,500/month

Design and implementation of improvements to your sales system. We develop processes, tools and team capabilities, while functional leadership remains with the client.

Commercial Advisory reviews and priorities
Pipeline structure and performance metrics
Sales messaging and follow-up routines
Team training and coaching
Delivery of agreed improvements

Scope and responsibilities

For businesses that need to structure and improve how they sell. Capacity and included projects are specified in the proposal; this option does not transfer functional leadership of the team.

Discuss Growth Partner

Ongoing support

Fractional Sales Director

From€2,500/month

Fractional sales leadership with agreed responsibilities for the team, sales activity, pipeline and performance reviews.

Growth Partner sales systems and processes
Functional leadership of the sales operation
Management routines and team meetings
Activity monitoring and forecasting
Support with key decisions and meetings

Scope and responsibilities

For businesses that need external sales leadership. Capacity, decision rights, internal coordination and working objectives are agreed in advance; this is not a full-time appointment.

Discuss fractional sales leadership

Ongoing support

Business Director

From€3,500/month

Sales leadership and operational support to coordinate sales, processes and business priorities within an agreed scope.

Agreed sales leadership responsibilities
Review of processes and resources
Coordination of the functions included in the engagement
Management routines and an executive dashboard
Support for owner or general-management decisions

Scope and responsibilities

For businesses that need coordination beyond the sales function. Responsibilities, decision limits and capacity are defined before work begins.

Define the leadership scope

Indicative prices excluding VAT. Before you commit, we set out deliverables, capacity, timing and responsibilities in a written proposal.

Frequently asked questions

Before we start

Where do we start?

With a free initial conversation to understand the situation and assess the fit. We then decide whether a paid diagnosis, a specific project or ongoing support is appropriate.

Do I need all your services?

No. We select the services that address the problem and connect them where useful. You can start with a focused engagement.

How do the monthly options differ?

The level of responsibility: advice, system development, functional sales leadership or sales and operational leadership support. Scope and capacity are agreed in writing.

What does the price include?

The proposal details deliverables, capacity, timing, reviews and support. Advertising spend, subscriptions and platform usage are identified separately where required.

How do we evaluate the work?

We agree a starting point, available metrics and review criteria. We distinguish deliverables and activity from commercial outcomes, which also depend on the market and joint execution.

Who will work with me?

Javier leads the relationship and sales scope. Where a project requires specialists, their involvement and coordination are defined before work begins.

The next step