The sales conversation
Understand the need, explain the value and agree on a useful next step.
About Javier
The person behind the leadership.
Javier García
My background combines direct sales, team leadership and commercial responsibility in Spain and other European markets. That experience has taught me to connect strategy with what happens in a customer conversation, a team meeting or an opportunity that needs to move forward.
At Supercrab, I work with service businesses that need to structure their sales operation, develop their team or implement a more consistent way of selling. Technology is part of the work when it simplifies a task, improves information or helps people follow the process.
My involvement depends on the agreed option: advising, building the system or taking on sales leadership responsibilities. We establish responsibilities, capacity and the review process from the outset.
Tell me about your sales situationA perspective that connects three levels
The team and its activity
Responsibilities, capabilities, routines and measures that support sound decisions.
Business leadership
Prioritise resources and connect sales activity with delivery capacity and profitability.
What working with me looks like
- Direct communication and shared priorities.
- Scope and responsibilities defined before work starts.
- Deliverables the team can actually use.
- Reviews of what has been done, what has been learned and what needs to change.
The founder's professional background and Supercrab engagements are distinct references. Samples on this website are labelled as illustrative when they are not published client work.
Professional experience
A career with management responsibility.
My experience includes sales and operations leadership roles in multi-site organisations and European markets.
RSG Group
Sales Director for Western Europe
Sales strategy and team development in France, Spain and the United Kingdom.
Virgin Active
Sales Director, Iberia
Leadership of sales activity in Spain and Portugal.
Holmes Place Spain
National Sales Director
Sales strategy, team development and management indicators.
Azero Energy
Operations Director
Operating model, network expansion, standards and team coordination.
These positions are part of my professional experience. The organisations named here are not presented as Supercrab clients.
The next step
Let's discuss what your business needs.
Tell us what you sell, where the process gets stuck and what you want to improve. We will start by understanding the situation.
Request an initial conversation
A free initial conversation to understand your situation, assess the fit and agree on the next step.