How to differentiate your services when clients compare prices
Learn to differentiate your service offering through a clear segment, scope, evidence and options that explain its value when clients compare prices.
Read article →Sales insights
Ideas for managing sales better
Questions, decisions and tools for reviewing how your sales operation works.
Client retention: how to prepare for renewal
How to retain service clients: coordinate onboarding, delivered value, issues and renewal while keeping the margin of each account in view.
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External sales leadership: when it makes sense for an SME
Explore when to bring in external sales leadership, which responsibilities it should take on and how to assess its work in a service-sector SME.
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How to turn your marketing campaigns into sales opportunities
Review campaigns from click to sale: contact quality, appointments, follow-up and metrics to decide where to improve client acquisition.
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Digital marketing for SMEs: what to prioritise to acquire clients
What to prioritise in your SME’s digital marketing: offering, website, channels, follow-up and indicators to acquire clients with a clear sales plan.
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How to improve the conversion of contacts into clients
Improve the conversion of contacts into clients through qualification, proposals, follow-up and metrics that organise an SME’s sales process.
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5 client acquisition strategies for service businesses
Five client acquisition strategies for service businesses: local search, campaigns, partnerships, selective prospecting and client referrals.
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Sales automation for SMEs: what to connect first
What to automate first in an SME: requests, follow-up and appointments. Define owners, alerts and metrics to connect the sales process thoughtfully.
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How to create a sales funnel for a service business
Create a sales funnel for your service business: stages, progression criteria, follow-up and metrics, with a practical example of an English language school.
Read article →The next step
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